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Amazon Remains the King of Shopping Research. Google Cedes
Forrester research company published a report according to which 30% of all online shoppers in the world choose Amazone.com retailer for starting products research. It’s a great thing for Amazon as comparatively to 9% of all U.S. ecommerce revenue gained in 2001, today’s figures are more than 19%.
Talking about the search giant – Google: it was mentioned that 13 % of potential buyers like Google to be the first stop shop for product research.
But there is one confusing thing. How did Amazon manage to gain all those sales benefits all alone? But